I had moved to Queen Creek, Arizona not long before Katlyn contacted me to inquire about brand photography for her business, Katlyn Slocum Design. She’s on a mission to help small, blue-collar business owners scale their business through online strategies, including website design, search-engine optimization, and local lead generation.
Not long after our call, I booked a flight back to the Portland, Oregon for her brand photoshoot.
“The reason I went into a niche of helping blue-collar businesses is because that is what I was raised around. Every man in my life owned their own business that was in a manual labor field. My grandpa and dad ran their own HVAC business, y stepdad has a successful roofing company in Minnesota, my other grandpa has owned an auto repair shop for over 50 years… and even now, my husband is an electrician.
The blue-collar jobs I grew up around in the Midwest instilled in me a strong work ethic and value for family. I know what these guys go through day in and day out…not just the physical work… but the running a business aspect too.
I know firsthand that these types of business owners are not the most tech-savvy or up-to-date in the online scene. When I got my degree in business, and went into website design, it was very clear to me I wanted to work with these types of people. The blue-collar business owners wake up every day and are out on the job or caught up running a business, not really focused on the digital side of things.
I want to help them grow their business and achieve what they may not think is possible for them — by helping bring in the digital side of things. I’m the missing piece to their every day grind. I am the online puzzle piece to complete their full business brand.”
We took her brand story, and used it to create a strategy for her brand photos.
Katlyn wanted to come across as a local girl that is relatable, small-town, and down to earth.
She wanted to portray to future clients that she’s the kind of girl they could sit down and talk to about websites without being confused or intimidated by the lingo, and maybe even enjoy a burger and a beer in the process.
I think we nailed it…
Hair & Makeup Artist: Sandra Kafka Beauty
Thanks for reading!